Humanitarian Bowl Signs Mobile Business Application uDrove® to a New Four-year Title Sponsorship Agreement

Sister Company to Roady’s Truck Stops Becomes Fourth Title Sponsor in Bowl’s History

BOISE, Idaho -- The Humanitarian Bowl has a new title sponsor -- thanks to the previous title sponsor.

Executives with the 13-year-old bowl game today announced a new four-year partnership with mobile business application uDrove® a small-business solution dedicated to making life easy for the three million-plus professional truckers throughout the U.S. uDrove® is a unit of Internet Truckstop, whose sister company, Roady’s Truck Stops, has been the title sponsor since 2007. Terms of the deal were not disclosed.

uDrove’s sponsorship starts with the Dec.18th 2010 uDrove® Humanitarian Bowl and extends through the 2013 season. This agreement was struck following the Humanitarian Bowl’s completion of a new four-year contract with the Mid-American Conference and Western Athletic Conference.

“We are extremely pleased to extend our relationship as title sponsor of the Humanitarian Bowl, under the umbrella of uDrove®,” said uDrove® founder Scott Moscrip. “Our companies continue to be thrilled to be a part of one of the most exciting bowl games in the country.”

“This is an exciting day for our game,” said Kevin McDonald, chief executive officer of the uDrove® Humanitarian Bowl. “uDrove® brings a continuity, tremendous energy, and great enthusiasm for our bowl. The fact they are a national leader based in Idaho reinforces the support this bowl game receives from local fans and sponsors alike.”

Idaho-based uDrove® is a revolutionary new business and compliance management tool for the transportation industry that uses the functionality of smart phones, replacing in-cab paperwork and allowing the trucking transportation industry to manage business faster and smarter.

The uDrove® Humanitarian Bowl is the first bowl game in the United States to have humanity in its brand. The Bowl recognizes the positive impact teams, coaches and student-athletes have in their communities and their leadership roles in promoting humanitarian efforts.